ANALYSIS-MARKET-TRENDS

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The new Strategy Analytics report, "Automotive Wireless: Applications Demand Must Drive Technology Choices for the Vehicle," indicates that increased consumer demand for infotainment, voice communications, navigation, and media content-on-the-move between the office, home and portable/wireless devices results in additional vehicular wireless technologies.

The automotive market is under increasing pressure to introduce both wireless links into vehicles for portable electronic devices - such as cell phones and portable media devices - and automotive systems which provide wireless Internet connectivity. Short term solutions will be dominated by Bluetooth-enabled systems, such as the Ford/Microsoft/Continental Sync system that allows hands-free cell phone calls and wireless audio streaming from portable electronic devices. Other wireless solutions, like DSRC, Wi-Fi, UltraWideBand (UWB) and WiMAX, will require costly evaluation of technical implementation and business case development before being introduced into the automotive space.

"Vehicle manufacturers and automotive suppliers must identify what benefits, if any, drivers will find in - a wireless solution, "says Mark Fitzgerald, Senior Analyst, Automotive Multimedia Communications Practice. This report provides Strategy Analytics' latest market forecast and analysis for advanced wireless solutions in the automotive market, including Wi-Fi, WiMAX, Dedicated Short Range Communications (DSRC) and UltraWideband.

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