• Shanghai IT & Electronics Fair (SIEF) with four individual trade fairs now the largest electronics trade fair in all of China
• Sponsorship lies with Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government
• Trade fairs further strengthened through support from government organizations

The events electronica & Productronica China and LASER. World of Photonics China are being held from March 18 to 20, 2008 under the umbrella of the ‘Shanghai IT & Electronics Fair’ (SIEF) for the first time. The SIEF is bringing together a total of four trade fairs on the premises of the Shanghai International Expo Center in Shanghai: In addition to the electronica & Productronica China and LASER World of Photonics China of Munich Trade Fairs, the International Electronic Circuits Exhibition (CPCA Show) and Semicon China are also part of the network. The SIEF is thus by far the largest event for the electronics industry in China. It will occupy a total of 11 halls, covering 10,000 square meters each. The four individual events were already held simultaneously in 2007. 2,077 exhibitors presented their innovations there and welcomed some 86,000 visitors.

The sponsors of the SIEF are two official departments of the Shanghai city government: the Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government. Discussions about official support from the central government in Peking are currently being held.

Klaus Dittrich, the Managing Director of Munich International Trade Fairs, is very satisfied with the development: “We have achieved the breakthrough on the Chinese market with this completely new cooperation model . The electronica & Productronica China and LASER. World of Photonics China, which have been organized by Munich International Trade Fairs in Shanghai since 2002 and 2006 respectively, are thus part of the largest electronics trade fair in China. This offers us a superb environment to substantially accelerate the growth rate of the last few years.

electronica & Productronica China and LASER. World of Photonics China
electronica & Productronica China 2007 brought together a total of 375 exhibitors from 20 countries. This corresponds to a plus of 13 per cent compared to the previous year’s event. The three-day event attracted some 23,500 visitors – 24 per cent more than 2006 – who came to inform themselves about the latest electronics products and technologies.

The event LASER. World of Photonics China 2007 once again confirmed its recognized function as the meeting place for leading manufacturers of the laser and photonics industry with more than 9,000 visitors. The trade fair was attended by globally leading manufacturers such as Trumpf, ROFIN-BAASEL, Newport, Coherent, GSI Group, Han's Laser, Chutian and Huagong. The exhibition space increased by 21 per cent in comparison to the last event and the space occupied by Chinese exhibitors grew even by 43 per cent.

This press information and further information about electronica & Productronica China and LASER. World of Photonics China can be found on the Internet at http://www.e-p-china.net and http://www.world-of-photonics.net.

About electronica & Productronica China 
electronica & ProductronicaChina is the leading trade fair for electronic components and modules as well as electronics production in China. It takes place simultaneously with LASER. World of Photonics China in Shanghai every March and is a trade fair, which Messe München International organizes within the framework of the global electronics network. This network includes the leading international trade fairs electronica and Productronica in Munich as well as leading regional trade fairs in Brazil, Hong Kong, China and India. With almost 7,000 exhibitors and more than 250,000 visitors at the global electronics trade fairs, Messe München International is one of the internationally leading trade fair organizers in this segment.
The Internet portal www.global-electronics.net is the virtual platform of the international electronics industry with industry information, market data, product innovations and application reports as well as information about the global electronics trade fairs. 

About LASER. World of Photonics China und Global electronics
LASER. World of Photonics China is the regional, leading trade fair for optical technologies in China. It takes place in Shanghai each March and is co-located with electronica & Productronica China. LASER. World of Photonics is the world’s leading trade fair for optical technologies. It has taken place in Munich every two years since 1973. The World of Photonics Congress takes place parallel to it and is the largest photonics congress in Europe, in which the globally leading organizations collaborate. With more than 1,100 exhibitors and more than 35,000 visitors at the photonics trade fairs, Messe München International is one of the internationally leading trade fair organizers in this segment.

The World of Photonics Portal www.world-of-photonics.net is the virtual platform for optical technologies. It offers such resources as industry news, market data, product innovation updates, and application reports as well as information on the photonics shows.

About Messe München International (MMI)
Messe München International (MMI) is one of the world’s leading trade-fair organizations with approximately 40 trade fairs for investment goods, consumer goods and new technologies. More than 30,000 exhibitors from more than 100 countries and over two million visitors from more than 200 countries take part each year in the trade fairs in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. With six foreign affiliated companies in Europe and Asia as well as 66 foreign representatives covering 89 countries, MMI has a global network.

Press contacts:
Messe München GmbH
Messegelände
81823 Munich
Angela Präg   
Tel.: +49 (0) 89 949 20670   
Fax:  +49 (0) 89 949 9720670   
E-mail: praeg@messe-muenchen.de   
Website: www.e-p-china.net
www.world-of-photonics.net  

MEXPERTS AG
Trimburgstrasse 2
81249 Munich
Kurt Löffler
Tel.: +49-89-897361-10
Fax:  +49-89-897361-11
E-mail: kurt.loeffler@mexperts.de
Website: www.mexperts.de

2008-01-15