With heart and passion, Munich enjoys international esteem as a shining metropolis in the heart of Europe. Thanks to its attractive location (it is surrounded by mountains, legendary castles and lakes) and its special flair, as influenced by its art, culture, tradition, lifestyle and business, it appeals to tourists and business travelers alike.

Munich is one of the most important media centers in the world and the No.1 high-tech location in Europe. Its notable fairs and exhibitions make it the focus of attention among the international business community.