Similar to the hotel rates, in Germany the price level for food and
drinks in restaurants and bars is comparatively low. According to an
European study of CHD Expert Group, the average ticket in full service
restaurants in Germany is 14.50 Euro – 40 percent below the price
level in UK. In the british restaurants the guest has to pay 23.60 Euro
in average. For the study, the international market research group
interviewed thousands of restaurants, bars and bistros in each country:
UK, France, Spain and Germany.
Rolf W. Schmidt, Vice President Marketing & Sales EMEA of CHD
Expert Group, comments: “The enormous differences between the
average tickets in the Western European countries shows that the dining
culture is pronounced highly variable and obviously in UK and France
more menus are being ordered." In France the average ticket is
22.00 Euro – and in Spain 18.10 Euro.
In the last three years, the price levels in European restaurants
increased strongly. In 2005 the average ticket in Germany was 11.70
Euro, in Spain 15.00 Euro and in France 18.50 Euro. “We noticed
higher cost levels for F&B support and for operational costs, e.g.
for energy," reports Rolf W. Schmidt. On the other hand the
Away-from-home Market in Europe showed an accelerated growth, e.g. the
average ticket in hotel restaurants in France rose to 26 Euro, nearly
20 percent more than in individual full service restaurants.
About CHD Expert Group: For over ten years the CHD Expert Group
(CHD) supports the industry in collecting, managing and analyzing
business data in the Away-from-Home market. Now CHD Expert Group is
recognized as the market’s global leader and hold four million
records across Europe and North America. The Away-from-Home market is
enjoying phenomenal growth worldwide.
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