• Record-breaking 380 exhibitors and 30% increase in exhibition space
• 25,518 first-class visitors
• Attendance of Chinese and German government officials emphasizes the show’s importance in the industry
• Presentation of the entire electronics industry under the umbrella of Shanghai International IT & Electronics Fair 2008 (SIIEF)
  

 
electronica & ProductronicaChina 2008, which was held at the Shanghai New International Expo Center (SNIEC) from March 18 to 20, 2008, proved a great success and once again reflected the rapid growth of electronics in China.
 
electronica & ProductronicaChina 2008 attracted 380 exhibitors from 19 countries, 40% of whom came from outside China, including group delegations from Germany, Japan and Taiwan. The gross exhibition space reached 23,000 m², a 30% increase compared with 2007. The record number of exhibitors attracted 25,518 visitors who came to obtain information on the latest products and technology solutions in the entire electronics industry in China from electronic components through to production technologies. There was a noticeable increase in both the expertise of visitors and their regional and international proportion.
 
Leading electronics companies such as Tyco Electronics, Infineon, Avago, Fuji, SEMIKRON, MITSUBISHI, EPCOS, OMRON, Phoenix and Truly again presented their goods and services at SNIEC; well-known firms from the electronics manufacturing sector, for example JAM, Komax, KODERA, Almit, ShinMaywa and Schleuniger, also booked in advance to gain a better position; Panasonic, Jidian, MacMic, Chongqing Kingsun, TDG Technology and Chu Lun Machinery took part in the show for the first time.

The rapid growth of electronica & ProductronicaChina attracted the attention of government officials from both China and Germany. Mr. Cao Jian Lin, Vice Minister of the Chinese Science and Technology Ministry, and Mr. Hartmut Schauerte, Parliamentary Secretary of State in the German Federal Ministry of Economics and Technology, attended the show. They both stated that electronica & ProductronicaChina provides an ideal platform for German and international companies to showcase their products and services in China, which is one of the world’s most exciting markets. They also said that it promotes bilateral cooperation and trade between China and Germany.
 
A win-win situation for exhibitors and visitors
During the 3-day-show, a large number of discussions and meetings with customers took place in the exhibition halls. electronica & ProductronicaChina is already regarded by most exhibitors and visitors as the leading electronics show in the Asia-Pacific region.
 
Mr. Eric Yu, General Manager Avago Technologies in China, said that progress has been discernible every year at electronica & ProductronicaChina. He was greatly impressed by the very large increase in the number of exhibitors, especially foreign exhibitors. Visitor numbers are now increasing continuously and they come from more and more countries.
 
Ms. Jacqueline A. Helfrich, Director of Marketing Communication and Customer Management at Tyco Electronics, was very satisfied with the expertise of visitors. She commented: ”The trade show is attended by all our important customers. We can reach all the right people by coming to the show.”
Mr. Guo Jian, General Manager of Japan Machine King Co., Ltd. also said: “We met quite a large number of professional buyers at this exhibition, which will definitely be a great help for our company. We were very satisfied with electronica & Productronica China.”
 
Strong government support, added value for strengthening synergies
The strategy of Messe München International is to foster growth through cooperation with the strongest partners. At the instigation of Messe München, Semicon China and CPCA were held concurrently with electronica &ProductronicaChina. All the trade fairs including LASER World of PHOTONICS were held for the first time in 2008 under the umbrella of “Shanghai International IT and Electronics Fair” (SIIEF). The sponsors of the SIIEF are two official departments of the Shanghai city government, i.e. the Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government.
 
The synergies produced the largest ever electronics event in China with 11 exhibition halls, a record-breaking exhibition area of 120,000 m² and a total number of 1995 exhibitors covering the entire spectrum of the electronics industry in China.
 
Mr. Klaus Dittrich, Managing Director of Messe München International, noted that the combination of the four events led to a considerable increase in the both the number of exhibitors and visitors. “We achieved this success this year thanks to the support of the Shanghai Pudong New Area People’s Government and the Shanghai Municipal Informatization Commission. Staging the shows together enables each individual event to attract more participants than would be possible on their own.”
 
First-class conferences on the latest developments
Apart from showcasing the latest products and technologies, exhibitors and visitors were also very interested in the accompanying conferences on the latest topics in the exhibition sections.

The conferences – “The 2008 International Symposium on Trends and Future Requirements in Automotive Electronics”, “5th Mobile Communication IC Design & Application Senior Technology Seminar”, “3rd International Connector Technology Forum (ICTF 2008)” and “PCIM China 2008” – provided a perfect communication platform for experts from all over the world and attracted a total of more than 1,000 delegates.
 
Messe München International strengthens the trade fair program for SMT providers in Shanghai by cooperating with IPC
An important announcement was also made during the event: Messe München International (MMI) will cooperate with “IPC – Association Connecting Electronics Industries” to strengthen the trade fair program for SMT/electronic assembly providers in China according to their industry’s needs. Messe München International therefore expects a large number of companies in the SMT/electronic assembly industry such as Assembleon, Heller Industries, Siemens, Sun East Technology, Universal Instruments Manufacturing (Shenzhen) Co. Ltd. and Wong Kong King International (Holdings) Ltd. (WKK) to take part  in the next electronica & Productronica China which will be held at Shanghai New International Expo Center from March 17 to 19, 2009.