• Excellent trade fair grounds enables further expansion of exhibition space requested by the SMT sector within electronica & ProductronicaChina
• Objective: electronica & ProductronicaChina the leading platform for the SMT/Electronics Assembly industry in China
• Long-term investment strategy by Munich International Trade Fairs
• Cooperation with IPC – Association Connecting Electronics Industries allows strategic alignment according to SMT and the Electronics Assembly industries needs
  

 
Munich Trade Fairs International (MMI) has enhanced its set of cooperation partners. It announces today it will partner with IPC – Association Connecting Electronics Industries, launching a leading platform for the electronics assembly industry in electronica & ProductronicaChina dated from 17-19 March 2009 in Shanghai New International Expo Center SNIEC.
 
The new exhibition platform will accentuate the active attendance from the leading industry players. Klaus Dittrich, Managing Director of Munich Trade Fairs said: "Owing to the co-operation with IPC, we will succeed in making electronica & ProductronicaChina the leading trade show of the electronics assembly industry in China. We are delighted that we were able to win such a powerful partner like IPC. Leading companies in this industry have already committed to the next trade show."
 
Denny McGuirk, CEO of IPC, noted: "This new platform, requested by the industry, will be an event by and for the electronics assembly industry following the principles similar to IPC’s APEX event in North America."
 
The offer of an enlarged electronics assembly platform at electronica & ProductronicaChina has received enthusiastic support and commitment from many companies from the sector like Assembleon, Asymtek, Daiichi Industrial Company Limited, D-Tek, Gallant, Heller Industries, Inc., Leeport Electronics Limited, Nihon Superior (Taiwan) Co. Ltd., Schmidt Asia, Siemens, Smartech Enterprise Co. Ltd., Sun East Technology, Universal Instruments Manufacturing (Shenzhen) Co. Ltd. and Wong Kong King International (Holdings) Ltd. (WKK).
 
The new exhibition platform and cooperation with IPC is the strategic continuation of the previous activities of Munich Trade Fairs in Shanghai. Munich Trade Fairs International is joint venture partner and operating partner of Shanghai New International Expo Center in Pudong. At these fair grounds electronica & ProductronicaChina has been held since 2002.
 
On the initiative of Munich Trade Fairs, Semicon China has been held in parallel to electronica & ProductronicaChina since 2003. Since 2007 also the CPCA show is a collocated event. Munich Trade Fairs itself enlarged its trade show offering in Shanghai in 2006. Since then also LASER World of PHOTONICS has been held at the same time and venue.  In 2007 altogether the four shows had gathered a total of 110,000 square meters for 2,077 exhibitors and some more than 86,000 visitors. For the first time in 2008 all trade fairs are being held under the umbrella of "Shanghai International IT and Electronics Fair" (SIIEF). The sponsors of the SIIEF are two official departments of the Shanghai city government: the Shanghai Municipal Informatization Commission and Shanghai Pudong New Area People’s Government.
 
The SIIEF is thus by far the largest event for the electronics industry in China. Together with the new SMT platform it will cover the entire electronics industry from semiconductors to final assembly, attracting a complete base of almost all the existent and potential customers.