• Large sections of the electronics production industry in a great mood; exhibitors present numerous world firsts 
• Profile of exhibitors and visitors reflects increasing international importance 
• Productronica also leading in individual segments 
• Very high quality of visitors and numerous business transactions 
• The highlight “Executive Round Table�? with a high degree attendance by exhibitors and visitors on the first trade fair day

The world of electronics production was a guest in Munich from 13 to 16 November. A total of 1,484 exhibitors from 35 countries, including global market leaders such as ERSA, Fuji, Komax, Panasonic, Rohde & Schwarz, Rohwedder, Samsung, Siemens A&D and Tyco Electronics, displayed state-of-the-art technology and numerous world firsts at Productronica 2007.

45% of all visitors came from other countries (2005: 41%), and consequently Productronica 2007 was again able to increase the share of international visitors. The same applies to international exhibitors, which substantially exceeded the 38% of 2005 with 40% this year. Consequently, Productronica is the leading trade fair worldwide for electronics production with the highest degree of internationalism and has clearly underlined its claim to be a leading world trade fair. The global market gathered at Productronica 2007. Karen Moore-Watts, Global Marcom Director, DEK International, confirmed this: “We have seen a trend at this year’s event of greater international visitor attendance.�? And Hans-Jürgen Bochtler, Managing Director and Sales Manager at EMG (Electronic Measurement Group), Agilent Technologies Sales & Services GmbH & Co. KG, agreed: “Productronica is the main trade fair for us for all aspects of electronics production, including for areas outside of Europe.�?

A slight decline in the number of visitors from Germany and consequently the overall number of trade visitors to a bit more than 40,000 (2005: 43,113) can be attributed to the current strike of train engine-drivers and the surprising strong onset of winter weather. An indication for this is the 15% higher number of pre-registrations compared to Productronica 2005, which were received in advance of the trade fair.

The fact that large sections of the electronics production industry were in a good mood was confirmed not only by almost all exhibitors and visitors, but also by the market figures presented by the industry associations VDMA and ZVEI before and during the trade fair. For example, German manufacturers of electronic production equipment alone expect a two-digit sales growth for the coming year according to the Productronic Association in VDMA. According to estimates of the ZVEI Association Electronic Components and Systems, the global market for electronic components will grow by 6% to more than 410 billion US dollars in 2008, of course with positive effects on the manufactures of facilities and systems for electronics production.

Strong trade fair with many highlights
The international trade public give Productronica 2007 top grades. A total of 95% of the visitors judged the completeness of the range of offers as excellent to good, 93% gave this assessment for the presence of market leaders, 90% for the internationalism of exhibitors. Accordingly, 90% assessed the leading trade fair character and leadership role of Productronica as excellent to good.

The special exhibition focal points of mircoproduction, photovoltaics and organic electronics were well received. In addition to the cited areas, the portfolio of Productronica ranges from production technologies for semiconductors, displays and circuit boards to material processing and placement technology, product finishing and all the way to measuring and testing technology and quality assurance. Consequently, Productronica reflects the complete value-added chain of electronics production comprehensively and in detail as the only event to do so worldwide. Productronica is even the sole trade fair for special segments of electronics manufacturing. Josef Zumstein, Vice President Sales / Marketing, Komax AG, confirms this: “Productronica is the most important trade fair for us; there is no better event in our industry.�?

Exhibitors again assessed the quality of visitors very positively. 86% (2005: 87%) of them evaluated them with excellent to good. Giampiero Pari, Area Sales Manager, Marsilli & Co. S.p.A. states about this: “We have noted an increase in the attendance of professionals, with direct approaches and concrete enquiries…. As a multinational company, we also exhibit in the US and China, but treat Productronica as our main opportunity to show our range of equipment as well as to interact with the international market, well represented at this show.�?

The impressive number of business transactions, which were concluded at the trade fair, is also proof of this. Kim Sauer, European Marketing Manager, Universal Instruments GmbH, confirms: “We are especially pleased this year about the fact that we concluded many sales contracts and could even make a few direct sales at our booth.�?

At the Productronica 2007 Executive Round Table, which received a lot of attention on the first trade fair day, top-rate representatives of globally leading companies discussed the very varied challenges and opportunities of the electronics industry in China, India and Eastern Europe as well as the future target markets of the industry. Conclusion: China still plays a leading role as previously both as production country and as market and provides a lot more opportunities than risks for all who become involved there. This has also been attested by the increasing R&D as well as service activities of global players in this economic region. India (still) has a strongly subordinate role compared to China, but has unbelievable potential both as a software development and electronics production site and market in the near future. Eastern Europe is less significant with respect to volume, but it has advantages with respect to the closeness of ways of thinking and its closer geographic location.

International trade visitors were also able to quench their thirst for more knowledge at the Productronica-Forum, the VDMA-Forum and the ZVEI Forum, which provided a comprehensive program with more than 100 user-related talks oriented to actual practice about technologies and markets.

Exhibitors and visitors of Productronica 2007 expect the favorable business climate to continue. 85% of the exhibitors and 83% of visitors judge the future development to be excellent to good.

The next Productronica will take place on the grounds of the New Munich Trade Fair Centre from 10 to 13 November 2009.


About Productronica
Productronica is the leading world trade fair for electronics production. It has taken place in Munich every two years since 1975 and is a trade fair, which Messe München International organizes within the framework of the global electronics network. This network includes the leading international trade fairs electronica and Productronica in Munich as well as leading regional trade fairs in Brazil, Hong Kong, China and India. With more than 8,000 exhibitors and more than 280,000 visitors at the Global electronics trade fairs, Messe München International is one of the internationally leading trade fair organizers in this segment.

The Internet portal www.global-electronics.net is the virtual platform of the international electronics industry with industry information, market data, product innovations and application reports as well as information about global electronics trade fairs.

About Messe München International (MMI)
Messe München International (MMI) is one of the world’s leading trade-fair organizations with approximately 40 trade fairs for investment goods, consumer goods and new technologies. More than 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part each year in the trade fairs in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. With six foreign affiliated companies in Europe and Asia as well as 66 foreign representatives covering 89 countries, MMI has a global network.

Contact persons for the press
Angela Präg
Messe München GmbH
Messegelände 
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Fax: +49-89-949-20679 
E-mail: angela.praeg@messe-muenchen.de 
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Kurt Löffler 
MEXPERTS AG
Trimburgstrasse 2
81249 Munich
Tel.: +49-89-897361-10 
Fax: +49-89-897361-11 
E-mail: kurt.loeffler@mexperts.de
Website: www.mexperts.de