global-electronics.net - Visitor structure

Visitor profile

productronica's visitors are an attractive target group with regard to both quantity and quality that offers every exhibitor unsurpassed contact and sales opportunities.

Number of visitors 2007	40514	Visitors´ branches of industry
		Manufacturing industry (total)	81%
Visitor profile at productronica 2007		Industrial electronics	21%
		Automotive electronics	11%
Origin		Electrical engineering	9%
Germany	56%	PCB manufacturing	8%
Abroad	44%	Machine/equipment manufacturing	8%
		Services	8%
Origin of foreign visitors		Trade, skilled trade	6%
Europe total	85%	Measuring/control/automation technology	5%
of which, EU	69%	Other manufacturing sector	5%
ROW	15%	Communication electronics	3%
- of which, Asia	9%	Consumer electronics	2%
- Americas	5%	Medical electronics	2%
		Semiconductor manufacturing	2%
Job position		Chemicals industry	2%
Management	56%	Other	8%
of which, uppermost management	15%

Decision-making authority
Share of purchasing decision-makers	88%	Visitors´ rating of productronica: top marks
of which, primary decision-makers	21%	Visitors have an extremely positive opinion of
		productronica. The share of visitors who gave the
Visitors´ areas of responsibility		fair a rating of good to excellent in areas that
Production	32%	they feel are important
Business/company/plant management
– Technical	11%	Completeness/scope of exhibits	95%
– Commercial	7%	Presence of market leaders	95%
Research and delevopment	15%	International mix among exhibitors	94%
Engineering	15%	Character/role as leading event	91%
Sales/marketing/advertising/PR	14%
Quality assurance/control/testing	13%
Production planning	11%
Work preparation	11%
Electronic development/design	11%
Purchasing/aquisitions	8%
System development/integration	6%
Logistics	4%
Other	10%